On a website I frequent there was a recent entry that was a branding campaign for Waitrose’s premiere line “No. 1”. Most of the branding was beautiful and really spoke to a luxury line of products, but I felt that the logo could use a little tweaking, seeing that it looked a lot like Chanel’s iconic “No. 5” perfume. So I played a little – hopefully showing respect to the designers and the brand.
Jason Polkovitz 