On the heels of the logo design for The Fitness Detective, here are the business cards we designed. We (and the client) were quite pleased with the slogan we developed for her as well. It helped marry the concepts of detective work and personal training which otherwise might have been at worst meaningless and at best confusing to the target audience. “Why ‘The Fitness Detective’?” Because we solve the mysteries of personal fitness.
Jannette La Sota is a personal trainer and fitness coach in Queens, New York, who decided the time had come for a fresh new brand for her business. She contacted tiny little mind and after a meeting to learn as much about her business, clientele, target audience, and hopes for the future of her endeavor, we created a logo and began the process of crafting a brand that would fulfill her needs. If you are looking to get in shape, look no further than “The Fitness Detective.”