On a website I frequent there was a recent entry that was a branding campaign for Waitrose’s premiere line “No. 1”. Most of the branding was beautiful and really spoke to a luxury line of products, but I felt that the logo could use a little tweaking, seeing that it looked a lot like Chanel’s iconic “No. 5” perfume. So I played a little – hopefully showing respect to the designers and the brand.
As an on-staff graphic designer (or, rather, THE on-staff graphic designer) of a museum, the repetitive nature of the work can start to grind you down. I had seen a job offer online and decided to mess with the concept, even though I wasn’t going to get the freelance gig… you know, to keep those creative juices flowing. The job was for a baby food company in one of the antipodal nations who needed a logo. I found the idea of it intriguing so I took a shot at it.