MoMath opened a new exhibit this morning - the idea of which is to enter the parameters of a basketball shot into a ball-throwing robot and allows you to try your hand at trying to replicate the shot yourself at a basket placed next to the bot's. A computer analyses both shots - allowing you… Continue reading A little one-on-bot half court
Summer is coming and with it the salvation of all parents who work full-time: summer camp. I was tasked with coming up with the logo for the summer program of the Museum to appear in promotional materials as well as the t-shirts the kids will get. (The final design can be found is on the… Continue reading Summertime, and the learnin’ is easy.
The directive was to come up with a logo for what is hoped to become an annual mathematics festival for New York City. In the end, the Museum decided to go for a more generic look for the promotional material, but I was quite pleased with how these were turning out so I decided to… Continue reading The math festival this city deserves
I was recently hired to create a brand name, logo, and packaging for a brake pad manufacturer who wanted to start selling their product in the United States. Below I've included the logo concepts, final logo, and package design. As a side note (to explain a geometrical anomaly): the traditional octagon was replaced with a… Continue reading Stop
tiny little mind has recently been engaged by Clarke Realty to create new business cards and promotional material for their real estate sales efforts in New Rochelle and the surrounding area. When I went up to meet with the client I was blown away by the beauty of the place... even in the dead of… Continue reading Down(real-e)state New York
These days I find there are times that I simply don't want to open my Twitter or Google+ accounts. I follow a few marketing people on both of these services and though there are some who are wonderful and incisive in their observations and choice of post-sharing, others are repetitive in their posts and self-serving… Continue reading Same sh*t, different day… beware of overdoing it on social media.