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Jason Polkovitz

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Tag: logo

Just keeping my hand in.

As an on-staff graphic designer (or, rather, THE on-staff graphic designer) of a museum, the repetitive nature of the work can start to grind you down. I had seen a job offer online and decided to mess with the concept, even though I wasn’t going to get the freelance gig… you know, to keep those creative juices flowing. The job was for a baby food company in one of the antipodal nations who needed a logo. I found the idea of it intriguing so I took a shot at it.

clover_nutrition_stuff
jasonpolk logos, playing around Leave a comment September 30, 2018December 30, 2019

A little one-on-bot half court

MoMath opened a new exhibit this morning – the idea of which is to enter the parameters of a basketball shot into a ball-throwing robot and allows you to try your hand at trying to replicate the shot yourself at a basket placed next to the bot’s. A computer analyses both shots – allowing you to change what you did on both your shot and the bot’s to try to correct for a miss.

The task for me was to create the logo, marketing graphics, and directional graphics (for the Ball Bot).

I’ve played with the Bot. It’s a heck of a lot of fun. I mean, it’s a robot that shoots basketballs… what’s not to like about that?

 

Hoop Curves logo VERTICAL.pngHoopCurves_Curtain.jpg

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jasonpolk logos, National Museum of Mathematics, Uncategorized Leave a comment June 22, 2017June 22, 2017

Summertime, and the learnin’ is easy.

Summer is coming and with it the salvation of all parents who work full-time: summer camp. I was tasked with coming up with the logo for the summer program of the Museum to appear in promotional materials as well as the t-shirts the kids will get. (The final design can be found is on the upper right.)

jasonpolk logos, National Museum of Mathematics, Our work Leave a comment June 14, 2017March 26, 2018

Would you like to play a game?

MoMath has an upcoming games night (mostly board games with mathematical credibility) and needed a logo for web and other promotional materials.

The pivot point on the Q was a play on the name of the event, with the playing piece balancing out the design.

Equilibrium logo thick_E

IMG_7750

jasonpolk logos, National Museum of Mathematics, Uncategorized Leave a comment March 29, 2017November 20, 2017

The key to your happiness, a door to your future: a real estate company re-brand.

Unfortunately, neither of these designs were picked by the client as he wished to go in more of a hand-drawn, Etsy-style direction (which was executed in a subsequent iteration). At any rate, I was fairly pleased with both concepts.

ron cohen real estate logo concepts

jasonpolk gotham west realty, logos Leave a comment March 12, 2017November 20, 2017

Stop

I was recently hired to create a brand name, logo, and packaging for a brake pad manufacturer who wanted to start selling their product in the United States. Below I’ve included the logo concepts, final logo, and package design.

stopshur-logo-1
stopshur-logo-final
stopshur-box-racing-stripes-dark

As a side note (to explain a geometrical anomaly): the traditional octagon was replaced with a hexagon to draw the eye across to the next part of the wordmark. An octagon would, as it should, stop that movement and make the logo more clunky whereas a hexagon, with its side-corners, points to the next word. Maintaining the traditional stripe and field theme of an international stop sign (not to mention the word “stop”) keeps the message clear without hurting the flow.

jasonpolk logos Leave a comment January 15, 2017November 20, 2017

Swarms of Robots

The designs below were created for an exhibit at the National Museum of Mathematics called “Robot Swarm,” which explores the algorithms that describe the swarming behavior of animals such as birds and insect. A video and article appearing on The Verge regarding the exhibit appears here.

These were concept designs for the logo. I’d originally been going for a “Wall-E” style design, but after speaking with the Chief of Design (Exhibit Designer) and seeing the chassis for the actual robots, I decided that a concept that was more informed by that movie’s love interest “EVE” was far more appropriate.

Evernote Snapshot 20160220 111249robotswarm logo concepts 02robotswarm logo concepts

This was produced as a sign that was hung on the draping that surrounded the build.

the Swarm is coming sign A2LG PG12

The schematic for the window display appearing in the Museum’s shop: Additions.

Robot Swarm Retail Window Elev

This design was used as both the signage above the exhibit, and as the banner above the digital controls – below which appears the graphics describing the five swarming behaviors available to the museum patron to interact with (the yellow dot represents the patron).

Robot Swarm Top Screen Graphic ARobot Swarm Behavior Graphics

jasonpolk logos, National Museum of Mathematics, Uncategorized Leave a comment February 20, 2016November 20, 2017

The path of a logo

The images below show the progression of ideas that go into a logo design. The final version was picked by the client in order to offset a possibly overly fanciful name.

The design flow (starting with a later discarded “navigational/nautical” theme then moving into a final, “diamond” theme):

evolution of a logo

The final design: Brillianta FINAL logo (Cerigo) ALT

jasonpolk logos 1 Comment May 29, 2013November 20, 2017
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