Go (math) team, go!

Every week, the president of the National Museum of Mathematics creates two puzzles that appear in both The Wall Street Journal and the website varsity.momath.org. The task here was to create a logo for these puzzles for their title: Varsity Math. The number to the bottom right of the logo indicates which week the puzzles… Continue reading Go (math) team, go!

In search of a healthy lifestyle…

On the heels of the logo design for The Fitness Detective, here are the business cards we designed. We (and the client) were quite pleased with the slogan we developed for her as well. It helped marry the concepts of detective work and personal training which otherwise might have been at worst meaningless and at… Continue reading In search of a healthy lifestyle…

The right “fit” for a logo…

Jannette La Sota is a personal trainer and fitness coach in Queens, New York, who decided the time had come for a fresh new brand for her business. She contacted tiny little mind and after a meeting to learn as much about her business, clientele, target audience, and hopes for the future of her endeavor,… Continue reading The right “fit” for a logo…

All up in his business (card).

I belong to a local business marketing group called BNI that works on the concept of giving business leads to others rather than concentrating on getting your own... which, of course, you do. Their motto is "givers gain," which sort of explains the whole concept. Anyway, we're  encouraged to bring in new prospects at our weekly… Continue reading All up in his business (card).

Logo Design 02

This is a design for a new advertising design firm. They were looking for something easily reproduced for billing and invoicing purposes.  

Logo Design 01

Here are some examples of logo designs:Medora Environmental: the parent company of SolarBee. HomeSelect: Hubbell Electrical, which has been specializing in industrial and commercial wiring supplies for over 100 years, decided to get into the home wiring business in response to the housing boom of the time. Here is the logo they chose: And here… Continue reading Logo Design 01