As an on-staff graphic designer (or, rather, THE on-staff graphic designer) of a museum, the repetitive nature of the work can start to grind you down. I had seen a job offer online and decided to mess with the concept, even though I wasn’t going to get the freelance gig… you know, to keep those creative juices flowing. The job was for a baby food company in one of the antipodal nations who needed a logo. I found the idea of it intriguing so I took a shot at it.
MoMath opened a new exhibit this morning – the idea of which is to enter the parameters of a basketball shot into a ball-throwing robot and allows you to try your hand at trying to replicate the shot yourself at a basket placed next to the bot’s. A computer analyses both shots – allowing you to change what you did on both your shot and the bot’s to try to correct for a miss.
The task for me was to create the logo, marketing graphics, and directional graphics (for the Ball Bot).
I’ve played with the Bot. It’s a heck of a lot of fun. I mean, it’s a robot that shoots basketballs… what’s not to like about that?
The directive was to come up with a logo for what is hoped to become an annual mathematics festival for New York City. In the end, the Museum decided to go for a more generic look for the promotional material, but I was quite pleased with how these were turning out so I decided to showcase them here.
MoMath has an upcoming games night (mostly board games with mathematical credibility) and needed a logo for web and other promotional materials.
The pivot point on the Q was a play on the name of the event, with the playing piece balancing out the design.
Unfortunately, neither of these designs were picked by the client as he wished to go in more of a hand-drawn, Etsy-style direction (which was executed in a subsequent iteration). At any rate, I was fairly pleased with both concepts.
I was recently hired to create a brand name, logo, and packaging for a brake pad manufacturer who wanted to start selling their product in the United States. Below I’ve included the logo concepts, final logo, and package design.
As a side note (to explain a geometrical anomaly): the traditional octagon was replaced with a hexagon to draw the eye across to the next part of the wordmark. An octagon would, as it should, stop that movement and make the logo more clunky whereas a hexagon, with its side-corners, points to the next word. Maintaining the traditional stripe and field theme of an international stop sign (not to mention the word “stop”) keeps the message clear without hurting the flow.
Every week, the president of the National Museum of Mathematics creates two puzzles that appear in both The Wall Street Journal and the website varsity.momath.org. The task here was to create a logo for these puzzles for their title: Varsity Math. The number to the bottom right of the logo indicates which week the puzzles are related to – a later addition to the design that I’m quite pleased with. It reflects the theme and is easily changed from week-to-week.