Why I like the new Google logo

I’m kind of glad that the New Yorker published this article lambasting the new Google logo as it helped to solidify my opinion on it. I happen to like the new logo. It does what it needs to do from a design perspective. I don’t mean aesthetic, I mean design. It needed to be clean […]

Read More Why I like the new Google logo

Why hire a professional designer?

I own an entire closet full of tools, from basic hammers and screwdrivers, to drills and circular saws. In theory I should be able to create just about any wooden object my family or I would ever need. Why, then, do I buy all my furniture from manufacturers who make these things professionally? Because I […]

Read More Why hire a professional designer?

Don’t fear the deadline.

As with just about everyone growing up, I feared deadlines. They felt like a great wall looming in the mist – something that would race up and slam into me. They crippled my creativity by lacing it with dread. I had yet to understand the great gift that a deadline gives a creative endeavor. By setting […]

Read More Don’t fear the deadline.

Design and ego.

Design is not a competition. It is not about ego. It is about doing the best job possible for your client. If winning a competition helps the client (or helps you keep your client) that’s fine… but it should never be the primary goal of the work. I’ve both judged and won competitions, and, although […]

Read More Design and ego.

On borrowed interest

Borrowed interest adds nothing but confusion to marketing. If something doesn’t relate to your product, service, or company image, it doesn’t belong. Borrowed interest belittles your product by showing that you have nothing to make yours the best of the lot and insults your true target audience by promoting fluff over substance.

Read More On borrowed interest