Continuing with our foray into the world of label design we encounter “Frankly Good” released by Hot Dog Vineyards through Jack Jones Wines. The idea was to be fun but simple – getting across the idea of a light, white wine that would be perfect for casual dining. A lot of the artwork on the labels done for our clientele were hand drawn, scanned, and finished in Photoshop.
The latest release from Jack Jones Wines. Mustache Vineyards 2011 Pinot Noir. Mustache is branded to be a fun, easily accessible wine that takes taste, although not itself, seriously. The vineyard’s slogan is “its all about the mustache and a great glass of wine.” This is the first of the Mustache Vineyards wines and we look forward to seeing more of them on shelves around the New York area.
This is part of some work that I’ve not been able to write about until now. I’ve been designing wine labels for a couple of producers for the last year or so but the wine wasn’t released until recently. The client was looking for classy, yet showing a sense of humor for both the higher end “George” (produced by American Vintners) as well as the more moderately priced “Black Bear/Red Chair” (by Jack Jones Wines). The original designs appear after the actual production bottles (ie: Black Bear is a petite sirah, not a pinot noir). More importantly, however, is that both wines are spectacular. I wish I could take some credit for that…
Jason Polkovitz 