A few years back, on the heels of the release of The Imitation Game , MoMath hosted a puzzle hunt based on that film. To that end, the exhibit designer and I were tasked to create a codex cylinder for one of the problems the participants were to solve. He created this lovely acrylic and magnet device and my job was to make the letters to be manipulated to break the code. Seeing that the hunt was based on the movie, and the movie was based on Alan Turing’s quest to break the German ENIGMA code during World War 2, I used the ENIGMA code machine as an inspiration – using typewriter-style lettering for the letters, and including a patterned interior based on the housing of the ENIGMA machine itself. These devices are still used by the Museum education department as part of their code-breaking lessons.
The Museum hosted a debate around a year ago highlighting the pros and cons regarding the current state of high school level mathematical education in the United States. I was asked to create a backdrop (which also acted as an advertisement on the Museum website).
MoMath opened a new exhibit this morning – the idea of which is to enter the parameters of a basketball shot into a ball-throwing robot and allows you to try your hand at trying to replicate the shot yourself at a basket placed next to the bot’s. A computer analyses both shots – allowing you to change what you did on both your shot and the bot’s to try to correct for a miss.
The task for me was to create the logo, marketing graphics, and directional graphics (for the Ball Bot).
I’ve played with the Bot. It’s a heck of a lot of fun. I mean, it’s a robot that shoots basketballs… what’s not to like about that?
The directive was to come up with a logo for what is hoped to become an annual mathematics festival for New York City. In the end, the Museum decided to go for a more generic look for the promotional material, but I was quite pleased with how these were turning out so I decided to showcase them here.
MoMath has an upcoming games night (mostly board games with mathematical credibility) and needed a logo for web and other promotional materials.
The pivot point on the Q was a play on the name of the event, with the playing piece balancing out the design.
Unfortunately, neither of these designs were picked by the client as he wished to go in more of a hand-drawn, Etsy-style direction (which was executed in a subsequent iteration). At any rate, I was fairly pleased with both concepts.
I was recently hired to create a brand name, logo, and packaging for a brake pad manufacturer who wanted to start selling their product in the United States. Below I’ve included the logo concepts, final logo, and package design.
As a side note (to explain a geometrical anomaly): the traditional octagon was replaced with a hexagon to draw the eye across to the next part of the wordmark. An octagon would, as it should, stop that movement and make the logo more clunky whereas a hexagon, with its side-corners, points to the next word. Maintaining the traditional stripe and field theme of an international stop sign (not to mention the word “stop”) keeps the message clear without hurting the flow.
Every week, the president of the National Museum of Mathematics creates two puzzles that appear in both The Wall Street Journal and the website varsity.momath.org. The task here was to create a logo for these puzzles for their title: Varsity Math. The number to the bottom right of the logo indicates which week the puzzles are related to – a later addition to the design that I’m quite pleased with. It reflects the theme and is easily changed from week-to-week.
The designs below were created for an exhibit at the National Museum of Mathematics called “Robot Swarm,” which explores the algorithms that describe the swarming behavior of animals such as birds and insect. A video and article appearing on The Verge regarding the exhibit appears here.
These were concept designs for the logo. I’d originally been going for a “Wall-E” style design, but after speaking with the Chief of Design (Exhibit Designer) and seeing the chassis for the actual robots, I decided that a concept that was more informed by that movie’s love interest “EVE” was far more appropriate.
This was produced as a sign that was hung on the draping that surrounded the build.
The schematic for the window display appearing in the Museum’s shop: Additions.
This design was used as both the signage above the exhibit, and as the banner above the digital controls – below which appears the graphics describing the five swarming behaviors available to the museum patron to interact with (the yellow dot represents the patron).
Below appear two ads (one print, one online – both appearing in the Wall Street Journal) advertising the 2016 MoMath Masters – an annual competition for mathematical geniuses held by the National Museum of Mathematics. These ads (as well as any other MoMath materials) were done as an employee of the Museum and all rights belong to that establishment.