An enigmatic puzzle

A few years back, on the heels of the release of The Imitation Game , MoMath hosted a puzzle hunt based on that film. To that end, the exhibit designer and I were tasked to create a codex cylinder for one of the problems the participants were to solve. He created this lovely acrylic and magnet device and my job was to make the letters to be manipulated to break the code. Seeing that the hunt was based on the movie, and the movie was based on Alan Turing’s quest to break the German ENIGMA code during World War 2, I used the ENIGMA code machine as an inspiration – using typewriter-style lettering for the letters, and including a patterned interior based on the housing of the ENIGMA machine itself. These devices are still used by the Museum education department as part of their code-breaking lessons.

A debate on math education

The Museum hosted a debate around a year ago highlighting the pros and cons regarding the current state of high school level mathematical education in the United States. I was asked to create a backdrop (which also acted as an advertisement on the Museum website).

CiIauNZWUAAPEZe.jpg-large.jpg

A little one-on-bot half court

MoMath opened a new exhibit this morning – the idea of which is to enter the parameters of a basketball shot into a ball-throwing robot and allows you to try your hand at trying to replicate the shot yourself at a basket placed next to the bot’s. A computer analyses both shots – allowing you to change what you did on both your shot and the bot’s to try to correct for a miss.

The task for me was to create the logo, marketing graphics, and directional graphics (for the Ball Bot).

I’ve played with the Bot. It’s a heck of a lot of fun. I mean, it’s a robot that shoots basketballs… what’s not to like about that?

The math festival this city deserves

The directive was to come up with a logo for what is hoped to become an annual mathematics festival for New York City. In the end, the Museum decided to go for a more generic look for the promotional material, but I was quite pleased with how these were turning out so I decided to showcase them here.

Would you like to play a game?

MoMath has an upcoming games night (mostly board games with mathematical credibility) and needed a logo for web and other promotional materials.

The pivot point on the Q was a play on the name of the event, with the playing piece balancing out the design.

The key to your happiness, a door to your future: a real estate company re-brand.

Unfortunately, neither of these designs were picked by the client as he wished to go in more of a hand-drawn, Etsy-style direction (which was executed in a subsequent iteration). At any rate, I was fairly pleased with both concepts.

Stop

I was recently hired to create a brand name, logo, and packaging for a brake pad manufacturer who wanted to start selling their product in the United States. Below I’ve included the logo concepts, final logo, and package design.

As a side note (to explain a geometrical anomaly): the traditional octagon was replaced with a hexagon to draw the eye across to the next part of the wordmark. An octagon would, as it should, stop that movement and make the logo more clunky whereas a hexagon, with its side-corners, points to the next word. Maintaining the traditional stripe and field theme of an international stop sign (not to mention the word “stop”) keeps the message clear without hurting the flow.