Don’t fear the deadline.

As with just about everyone growing up, I feared deadlines. They felt like a great wall looming in the mist – something that would race up and slam into me. They crippled my creativity by lacing it with dread. I had yet to understand the great gift that a deadline gives a creative endeavor.

By setting a deadline, the creative worker gives him or herself a tangible goal to work toward. A deadline helps a designer structure his schedule, plan out the workflow of a project, consequently feeling less stress instead of more. Without a deadline, a creative person cannot help but procrastinate – whether it is because he suffers from the fear of the blank page (a subject for a future post) or because there is simply no reason not to go and do something else… something that HAS a defined finale (and a timely paycheck).

If I’ve heard this complaint from non-designers once, I’ve heard it a hundred times: “I hired a designer, but they took forever to finish the project.” To which I always ask, “Did you give them a deadline?”

Guess what the answer inevitably is.

Deadlines add structure and direction to your workflow. They reduce stress and make the client understand that they’ll get their work in a timely fashion. Even if there isn’t a press date or an event to work toward, deadlines are a wonderful gift that designers give themselves – and forces them to confront the blank page, work through it, and get the job done.

And done is always beautiful.

Logo Design 01

Here are some examples of logo designs:

Medora Environmental: the parent company of SolarBee.


HomeSelect: Hubbell Electrical, which has been specializing in industrial and commercial wiring supplies for over 100 years, decided to get into the home wiring business in response to the housing boom of the time. Here is the logo they chose:

Homeselect logo

And here are some designs for St. Vincent, Milone & O'Sullivan Advertising that were done around the end of 2008 in response to an office move (it was decided, in the end, to keep the original logo):


Past work 01 • Award Winning Design

Tiny little mind is a new creative venture offering fourteen years of design, branding, marketing and advertising experience. Here you’ll find some award winning examples of past work (please note that these, as well as some other work appearing on this site are the property of St. Vincent, Milone & O’Sullivan Advertising and the respective clients, as well as the designer.).
This insert appeared in several Connecticut Newspapers to draw potential students to information sessions offered by the Graduate Program of Sacred Heart University. It has won several SIAA (service industry) awards, all best-in-category.
This piece appeared in both advertisement form (in several publications, including Connecticut Magazine and US News & World Report) as well as transit ads appearing on MetroNorth lines into New York & Connecticut. In both formats it won Gold Winner status (first place) several years running.
The goal of this ad was to point out the fact that ITT Water & Wastewater (most specifically the Flygt division) offers excellent customer service and support post-sale. It was recognized with Signet Research’s AdStudy Award for outstanding readership response as measured against all other ads appearing in one of the industry’s leading magazines: Water & Wastes Digest, February 2009 issue.