Jason Polkovitz

Graphic Design & Art Direction

As part of consulting on the redesign of the Art of Problem Solving’s USA Mathematical Talent Search website, I embarked on a redesign of their logo. The first three designs are completely original and the fourth is a redesign of the existing logo, substituting the serif typeface for a sans-serif one to create a more modern look. The client decided to stay with their existing logo, but I enjoyed the exercise and decided to include the concepts here.

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