Changing “Chanels”

On a website I frequent there was a recent entry that was a branding campaign for Waitrose’s premiere line “No. 1”. Most of the branding was beautiful and really spoke to a luxury line of products, but I felt that the logo could use a little tweaking, seeing that it looked a lot like Chanel’s iconic “No. 5” perfume. So I played a little – hopefully showing respect to the designers and the brand.

An unfinished restoration

Unfortunately this project – a promotional brochure for a furniture restorer – died in the making… which is a real shame. I loved how it was coming along, and I respected the heck out of Marco and his amazing craftsmanship. The shop in Queens was a wonderland of tools and in-progress work. Marco is still in business, but now out in Nassau County, Long Island, instead of Queens, NY as can be seen in the copy.

As a side note, every color in the palette of this brochure was inspired by the things in Marco’s studio.

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Summer in the city

MoMath likes to celebrate the solstices with math-related events in the plaza just north of the Flatiron Building. This year I was tasked with designing a sundial (along with our Chief Educator and Associate Director as technical consultants) wherein a person would stand as the gnomon and cast a shadow telling the time of day. It became a 15′ x 15′ vinyl mat which was deployed in the plaza on the Summer Solstice for people to interact with and enjoy.

Happy summer!

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First customer of the day:

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People were encouraged to leave a sticker with a message on it. This was at the beginning of lunch:

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