The images below show the progression of ideas that go into a logo design. The final version was picked by the client in order to offset a possibly overly fanciful name.
The design flow (starting with a later discarded “navigational/nautical” theme then moving into a final, “diamond” theme):
The final design: 
Jason Polkovitz 
That’s a great illustration of the logo evolution we went through. Thanks for all your help.