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Jason Polkovitz

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Category: logos

Just keeping my hand in.

As an on-staff graphic designer (or, rather, THE on-staff graphic designer) of a museum, the repetitive nature of the work can start to grind you down. I had seen a job offer online and decided to mess with the concept, even though I wasn’t going to get the freelance gig… you know, to keep those creative juices flowing. The job was for a baby food company in one of the antipodal nations who needed a logo. I found the idea of it intriguing so I took a shot at it.

clover_nutrition_stuff

jasonpolk logos Leave a comment September 30, 2018November 4, 2018

A little one-on-bot half court

MoMath opened a new exhibit this morning – the idea of which is to enter the parameters of a basketball shot into a ball-throwing robot and allows you to try your hand at trying to replicate the shot yourself at a basket placed next to the bot’s. A computer analyses both shots – allowing you to change what you did on both your shot and the bot’s to try to correct for a miss.

The task for me was to create the logo, marketing graphics, and directional graphics (for the Ball Bot).

I’ve played with the Bot. It’s a heck of a lot of fun. I mean, it’s a robot that shoots basketballs… what’s not to like about that?

 

Hoop Curves logo VERTICAL.pngHoopCurves_Curtain.jpg

IMG_0763

IMG_0764.JPG

jasonpolk logos, National Museum of Mathematics, Uncategorized Leave a comment June 22, 2017June 22, 2017

Summertime, and the learnin’ is easy.

Summer is coming and with it the salvation of all parents who work full-time: summer camp. I was tasked with coming up with the logo for the summer program of the Museum to appear in promotional materials as well as the t-shirts the kids will get. (The final design can be found is on the upper right.)

jasonpolk logos, National Museum of Mathematics, Our work Leave a comment June 14, 2017March 26, 2018

The math festival this city deserves

The directive was to come up with a logo for what is hoped to become an annual mathematics festival for New York City. In the end, the Museum decided to go for a more generic look for the promotional material, but I was quite pleased with how these were turning out so I decided to showcase them here.

jasonpolk logos, National Museum of Mathematics Leave a comment June 13, 2017November 20, 2017

Would you like to play a game?

MoMath has an upcoming games night (mostly board games with mathematical credibility) and needed a logo for web and other promotional materials.

The pivot point on the Q was a play on the name of the event, with the playing piece balancing out the design.

Equilibrium logo thick_E

IMG_7750

jasonpolk logos, National Museum of Mathematics, Uncategorized Leave a comment March 29, 2017November 20, 2017

The key to your happiness, a door to your future: a real estate company re-brand.

Unfortunately, neither of these designs were picked by the client as he wished to go in more of a hand-drawn, Etsy-style direction (which was executed in a subsequent iteration). At any rate, I was fairly pleased with both concepts.

ron cohen real estate logo concepts

jasonpolk gotham west realty, logos Leave a comment March 12, 2017November 20, 2017

Stop

I was recently hired to create a brand name, logo, and packaging for a brake pad manufacturer who wanted to start selling their product in the United States. Below I’ve included the logo concepts, final logo, and package design.

stopshur-logo-1
stopshur-logo-final
stopshur-box-racing-stripes-dark

As a side note (to explain a geometrical anomaly): the traditional octagon was replaced with a hexagon to draw the eye across to the next part of the wordmark. An octagon would, as it should, stop that movement and make the logo more clunky whereas a hexagon, with its side-corners, points to the next word. Maintaining the traditional stripe and field theme of an international stop sign (not to mention the word “stop”) keeps the message clear without hurting the flow.

jasonpolk logos Leave a comment January 15, 2017November 20, 2017

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