On a website I frequent there was a recent entry that was a branding campaign for Waitrose’s premiere line “No. 1”. Most of the branding was beautiful and really spoke to a luxury line of products, but I felt that the logo could use a little tweaking, seeing that it looked a lot like Chanel’s iconic “No. 5” perfume. So I played a little – hopefully showing respect to the designers and the brand.
As an on-staff graphic designer (or, rather, THE on-staff graphic designer) of a museum, the repetitive nature of the work can start to grind you down. I had seen a job offer online and decided to mess with the concept, even though I wasn’t going to get the freelance gig… you know, to keep those creative juices flowing. The job was for a baby food company in one of the antipodal nations who needed a logo. I found the idea of it intriguing so I took a shot at it.
MoMath opened a new exhibit this morning – the idea of which is to enter the parameters of a basketball shot into a ball-throwing robot and allows you to try your hand at trying to replicate the shot yourself at a basket placed next to the bot’s. A computer analyses both shots – allowing you to change what you did on both your shot and the bot’s to try to correct for a miss.
The task for me was to create the logo, marketing graphics, and directional graphics (for the Ball Bot).
I’ve played with the Bot. It’s a heck of a lot of fun. I mean, it’s a robot that shoots basketballs… what’s not to like about that?
Summer is coming and with it the salvation of all parents who work full-time: summer camp. I was tasked with coming up with the logo for the summer program of the Museum to appear in promotional materials as well as the t-shirts the kids will get. (The final design can be found is on the upper right.)
The directive was to come up with a logo for what is hoped to become an annual mathematics festival for New York City. In the end, the Museum decided to go for a more generic look for the promotional material, but I was quite pleased with how these were turning out so I decided to showcase them here.
MoMath has an upcoming games night (mostly board games with mathematical credibility) and needed a logo for web and other promotional materials.
The pivot point on the Q was a play on the name of the event, with the playing piece balancing out the design.
Unfortunately, neither of these designs were picked by the client as he wished to go in more of a hand-drawn, Etsy-style direction (which was executed in a subsequent iteration). At any rate, I was fairly pleased with both concepts.