Context is key. You get a lot of people who feel that Helvetica makes everything better and Comic Sans is the typeface of the devil. Here are two designs that follow different philosophies… one based on flat design and Helvetica and one based on a more dimensional design and Comic Sans. I asked my two-year old…

That’s what advertising is about. It is about telling a story. A story of boy has a problem, girl has the solution. Boy meets girl and she solves his problem. Substitute boy with your target audience and girl with your company and you have an ad. You are trying to convince your target audience that…

By now I’m sure a lot of you will be aware of Hyundai’s ad promoting one of their low-emission vehicles. There’s this poor soul who, distressed with how life has dealt him a bad hand or something (I’m fuzzy on the details) decides to end it all by committing suicide by carbon monoxide poisoning in…

Let me start by saying I like Helvetica. A lot. It is a wonderful typeface with a plethora of uses, but (and here is where I’m going to get in trouble with typophiles everywhere) it is not the be-all-and-end-all of typefaces. It is not, as some would have you believe these days, the bacon of…

Outside of the obvious reasons a company should consider a branding plan – strong identity, a clear message, the possibility of the holy grail of brand loyalty – there is the added bonus of speed. With a well-crafted branding scheme in place, the designer and client hit the ground running on every project. There doesn’t…

Last night I saw this on the Google+ Graphic Design community I belong to: “What do you consider to be good #graphicdesign elements?” Sigh. Here’s why this is a silly question. A good graphic design element is one that fulfills its intended purpose. Design doesn’t exist in a vacuum – and certainly design elements don’t. Its like…