Category: Our work
On a website I frequent there was a recent entry that was a branding campaign for Waitrose’s premiere line “No. 1”. Most of the branding was beautiful and really spoke to a luxury line of products, but I felt that the logo could use a little tweaking, seeing that it looked a lot like Chanel’s iconic “No. 5” perfume. So I played a little – hopefully showing respect to the designers and the brand.
Just keeping my hand in.
As an on-staff graphic designer (or, rather, THE on-staff graphic designer) of a museum, the repetitive nature of the work can start to grind you down. I had seen a job offer online and decided to mess with the concept, even though I wasn’t going to get the freelance gig… you know, to keep those creative juices flowing. The job was for a baby food company in one of the antipodal nations who needed a logo. I found the idea of it intriguing so I took a shot at it.
An enigmatic puzzle
A few years back, on the heels of the release of The Imitation Game , MoMath hosted a puzzle hunt based on that film. To that end, the exhibit designer and I were tasked to create a codex cylinder for one of the problems the participants were to solve. He created this lovely acrylic and magnet device and my job was to make the letters to be manipulated to break the code. Seeing that the hunt was based on the movie, and the movie was based on Alan Turing’s quest to break the German ENIGMA code during World War 2, I used the ENIGMA code machine as an inspiration – using typewriter-style lettering for the letters, and including a patterned interior based on the housing of the ENIGMA machine itself. These devices are still used by the Museum education department as part of their code-breaking lessons.
A debate on math education
The Museum hosted a debate around a year ago highlighting the pros and cons regarding the current state of high school level mathematical education in the United States. I was asked to create a backdrop (which also acted as an advertisement on the Museum website).
An unfinished restoration
Unfortunately this project – a promotional brochure for a furniture restorer – died in the making… which is a real shame. I loved how it was coming along, and I respected the heck out of Marco and his amazing craftsmanship. The shop in Queens was a wonderland of tools and in-progress work. Marco is still in business, but now out in Nassau County, Long Island, instead of Queens, NY as can be seen in the copy.
As a side note, every color in the palette of this brochure was inspired by the things in Marco’s studio.
A little one-on-bot half court
MoMath opened a new exhibit this morning – the idea of which is to enter the parameters of a basketball shot into a ball-throwing robot and allows you to try your hand at trying to replicate the shot yourself at a basket placed next to the bot’s. A computer analyses both shots – allowing you to change what you did on both your shot and the bot’s to try to correct for a miss.
The task for me was to create the logo, marketing graphics, and directional graphics (for the Ball Bot).
I’ve played with the Bot. It’s a heck of a lot of fun. I mean, it’s a robot that shoots basketballs… what’s not to like about that?
Summertime, and the learnin’ is easy.
Summer is coming and with it the salvation of all parents who work full-time: summer camp. I was tasked with coming up with the logo for the summer program of the Museum to appear in promotional materials as well as the t-shirts the kids will get. (The final design can be found is on the upper right.)
The math festival this city deserves
The directive was to come up with a logo for what is hoped to become an annual mathematics festival for New York City. In the end, the Museum decided to go for a more generic look for the promotional material, but I was quite pleased with how these were turning out so I decided to showcase them here.
Would you like to play a game?
MoMath has an upcoming games night (mostly board games with mathematical credibility) and needed a logo for web and other promotional materials.
The pivot point on the Q was a play on the name of the event, with the playing piece balancing out the design.