Rising to the occasion

Being hired to update a logo concept is an interesting exercise. It isn’t purely creative but a challenge in creating a variation that (one) doesn’t forget the “feel” and (two) respects the original design. I was handed the hand-drawn version which I felt had a very personal feel to it… kind of street and also welcoming to a curious customer. Trying to keep this in mind, this is the final result.

RISE logo redo

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