Every week, the president of the National Museum of Mathematics creates two puzzles that appear in both The Wall Street Journal and the website varsity.momath.org. The task here was to create a logo for these puzzles for their title: Varsity Math. The number to the bottom right of the logo indicates which week the puzzles are related to – a later addition to the design that I’m quite pleased with. It reflects the theme and is easily changed from week-to-week.
The designs below were created for an exhibit at the National Museum of Mathematics called “Robot Swarm,” which explores the algorithms that describe the swarming behavior of animals such as birds and insect. A video and article appearing on The Verge regarding the exhibit appears here.
These were concept designs for the logo. I’d originally been going for a “Wall-E” style design, but after speaking with the Chief of Design (Exhibit Designer) and seeing the chassis for the actual robots, I decided that a concept that was more informed by that movie’s love interest “EVE” was far more appropriate.
This was produced as a sign that was hung on the draping that surrounded the build.
The schematic for the window display appearing in the Museum’s shop: Additions.
This design was used as both the signage above the exhibit, and as the banner above the digital controls – below which appears the graphics describing the five swarming behaviors available to the museum patron to interact with (the yellow dot represents the patron).
Eventually I’m going to run out of real estate puns… or whatever you’d call these truly awful headlines. I was contracted to create a new brand (logo and business card) for a pre-existing client who was considering branching out into the real estate market. We were looking to create a look that said “high-end” condos and co-ops for the up and coming sections of Western Brooklyn & Queens. The venture is still being developed, but the logo and card have been solidified. And here they are:
Being hired to update a logo concept is an interesting exercise. It isn’t purely creative but a challenge in creating a variation that (one) doesn’t forget the “feel” and (two) respects the original design. I was handed the hand-drawn version which I felt had a very personal feel to it… kind of street and also welcoming to a curious customer. Trying to keep this in mind, this is the final result.
On the heels of the logo design for The Fitness Detective, here are the business cards we designed. We (and the client) were quite pleased with the slogan we developed for her as well. It helped marry the concepts of detective work and personal training which otherwise might have been at worst meaningless and at best confusing to the target audience. “Why ‘The Fitness Detective’?” Because we solve the mysteries of personal fitness.
Jannette La Sota is a personal trainer and fitness coach in Queens, New York, who decided the time had come for a fresh new brand for her business. She contacted tiny little mind and after a meeting to learn as much about her business, clientele, target audience, and hopes for the future of her endeavor, we created a logo and began the process of crafting a brand that would fulfill her needs. If you are looking to get in shape, look no further than “The Fitness Detective.”
The images below show the progression of ideas that go into a logo design. The final version was picked by the client in order to offset a possibly overly fanciful name.
The design flow (starting with a later discarded “navigational/nautical” theme then moving into a final, “diamond” theme):
The final design: