Every week, the president of the National Museum of Mathematics creates two puzzles that appear in both The Wall Street Journal and the website varsity.momath.org. The task here was to create a logo for these puzzles for their title: Varsity Math. The number to the bottom right of the logo indicates which week the puzzles… Continue reading Go (math) team, go!
The designs below were created for an exhibit at the National Museum of Mathematics called "Robot Swarm," which explores the algorithms that describe the swarming behavior of animals such as birds and insect. A video and article appearing on The Verge regarding the exhibit appears here. These were concept designs for the logo. I'd originally… Continue reading Swarms of Robots
Eventually I'm going to run out of real estate puns... or whatever you'd call these truly awful headlines. I was contracted to create a new brand (logo and business card) for a pre-existing client who was considering branching out into the real estate market. We were looking to create a look that said "high-end" condos… Continue reading It’s getting real (estate) in here.
Being hired to update a logo concept is an interesting exercise. It isn't purely creative but a challenge in creating a variation that (one) doesn't forget the "feel" and (two) respects the original design. I was handed the hand-drawn version which I felt had a very personal feel to it... kind of street and also… Continue reading Rising to the occasion
On the heels of the logo design for The Fitness Detective, here are the business cards we designed. We (and the client) were quite pleased with the slogan we developed for her as well. It helped marry the concepts of detective work and personal training which otherwise might have been at worst meaningless and at… Continue reading In search of a healthy lifestyle…
Jannette La Sota is a personal trainer and fitness coach in Queens, New York, who decided the time had come for a fresh new brand for her business. She contacted tiny little mind and after a meeting to learn as much about her business, clientele, target audience, and hopes for the future of her endeavor,… Continue reading The right “fit” for a logo…
The images below show the progression of ideas that go into a logo design. The final version was picked by the client in order to offset a possibly overly fanciful name. The design flow (starting with a later discarded "navigational/nautical" theme then moving into a final, "diamond" theme): The final design: