Jason Polkovitz
Graphic Design & Art Direction
Category: logos
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Eventually I’m going to run out of real estate puns… or whatever you’d call these truly awful headlines. I was contracted to create a new brand (logo and business card) for a pre-existing client who was considering branching out into the real estate market. We were looking to create a look that said “high-end” condos…
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Being hired to update a logo concept is an interesting exercise. It isn’t purely creative but a challenge in creating a variation that (one) doesn’t forget the “feel” and (two) respects the original design. I was handed the hand-drawn version which I felt had a very personal feel to it… kind of street and also…
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On the heels of the logo design for The Fitness Detective, here are the business cards we designed. We (and the client) were quite pleased with the slogan we developed for her as well. It helped marry the concepts of detective work and personal training which otherwise might have been at worst meaningless and at…
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Jannette La Sota is a personal trainer and fitness coach in Queens, New York, who decided the time had come for a fresh new brand for her business. She contacted tiny little mind and after a meeting to learn as much about her business, clientele, target audience, and hopes for the future of her endeavor,…
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The images below show the progression of ideas that go into a logo design. The final version was picked by the client in order to offset a possibly overly fanciful name. The design flow (starting with a later discarded “navigational/nautical” theme then moving into a final, “diamond” theme): The final design:
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I belong to a local business marketing group called BNI that works on the concept of giving business leads to others rather than concentrating on getting your own… which, of course, you do. Their motto is “givers gain,” which sort of explains the whole concept. Anyway, we’re encouraged to bring in new prospects at our weekly…
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This is a design for a new advertising design firm. They were looking for something easily reproduced for billing and invoicing purposes.
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Here are some examples of logo designs: Medora Environmental: the parent company of SolarBee. HomeSelect: Hubbell Electrical, which has been specializing in industrial and commercial wiring supplies for over 100 years, decided to get into the home wiring business in response to the housing boom of the time. Here is the logo they chose: And…
Jason Polkovitz 